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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing of language schools
 Sahligerová, Zuzana ; Štědroň, Bohumír (advisor) ; Ryšavá, Monika (referee)
The Master's Thesis is divided into three parts. In first part it is dealing with particularities of marketing of services and specifically with marketing of language schools. In practical part it is analysing language schools in Prague and Brno by marketing research It compares and evaluates marketing mix of language schools and shows common and different points of the biggest players and defines their market position by value curves. The third part is about concrete language school from the environment of a smaller city in Slovakia. It describes its marketing mix, analyses competition and shows its strong and weak points in market position by value curves.
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Spoplatnenie cestnej infraštruktúry v Slovenskej republike
 Sahligerová, Zuzana ; Zelený, Lubomír (advisor) ; Horbaj, Peter (referee)
Práca sa zaoberá súčasným a plánovaným spoplatnením cestnej infraštruktúry v Slovenskej republike. Rozoberá rôzne formy spoplatnenia, ich náročnosť na financovanie a technológie. Hovorí o vývoji zavádzania elektronického mýta v Slovenskej republike a poukazuje na problémy s tým spojené.
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