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The role of the radiographer in stomatology
STEINEROVÁ, Karolína
This bachelor's thesis focuses on radiological imaging methods and their use in dentistry. Radiological devices have been developing rapidly recently and have become a common part of dental outmous clinics. They are used not only in the field of dental and surgical dentistry, but also in aesthetic dental treatments. The thesis is divided into theoretical and practical parts. The aim is to map the advantages and disadvantages of each type of device and theri suitability of their use in dentistry. The theoretical part deals with basic anatomical concepts of the orofacial field, an overview of radiological diagnostic devices, their use in the field of dentistry and specially aesthetic dentistry, and the associated radiation protection of workers and patients. Furthermore, it focuses on the basic aesthetic anomalies of the teeth and their treatment, which usually precedes the imaging of the target area. The second part of the thesis was compiled on the basis of a questionnaire survey conducted. Two questionnaires were created concerning the use of imaging methods in the aesthetic repair of teeth, the equipment of dental workplaces and access to patients from the point of view of imaging and radiation protection from the point of view of patients and dentists. The aim was to answer research questions about the use of radiology in aesthetic dentistry and the level of information patients receive about their radiological examinations. According to research, the largest representation is the intraoral type of imaging, namely bitewing image, which is suitable for basic diagnosis of dental anomalies as well as changes in the structure of the tooth. This method is easy, fast and practically without any extra burden put on the patient. The most commonly performed aesthetic procedure turned out to be treatment with orthodontic apparatus, in which imaging of the original position of the teeth is necessary. The least used method in the field of dentistry is magnetic resonance imaging, due to the availability and creation of artifacts in images from dental metal fillings. Research shows that patients are not properly informed about the course, necessity or consequences of radiological examination. Although the dose of ionizing radiation is negligible in dental imaging examinations, the doctor should prevent and inform the patient of the patient's concerns. More than half of respondents consider X-rays to be health-burdensome.
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Neuromarketing and it´s application when working with Mary Kay.
Šetková, Lenka ; Chylíková, Hana (advisor) ; Steinerová, Karolína (referee)
This thesis introduces neuromarketing as a new form of highly effective marketing. Theoretical part describes the selected tools for measuring brain's activity, fundamental terms in neuromarketing, mirrors neurons, soma markers. Mentioned are also subliminal messages. Further, attention is paid to describe some of the differences between male and female brain. Practical part of this thesis introduces the company and brand Mary Kay, including global marketing activities. Then, it contains analysis of brand positioning on the Czech market, evaluating of the current marketing activities of Independent Beauty Consultant and a proposal for improvement (of marketing activities) and increase in sales volume.
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