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National Repository of Grey Literature

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Analysis of communication activities of Pražská teplárenská Rybková, Michaela ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee) Práce se zabývá komunikačními aktivitami společnosti Pražská teplárenská a.s. Práce je založena na charakteristice společnosti, jejích komunikačních cílů, cílových skupin komunikace, komunikačních nástrojů, prvků firemního stylu (název, firemní značka, písmo, barvy) a výzkumu známosti Pražské teplárenská mezi obyvateli hl.m. Prahy. Detailed record

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1	Rybková, Martina

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