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Marketing Mix of the Company
 Rybková, Martina ; Faltusová, Ludmila (referee) ; Ulč, Jakub (advisor)
The core of this bachelor's thesis is a proposal to improve the marketing strategy of a network of mobile stands specializing in coffee and snacks. The topic is divided into three main parts to better dissect the issue. The introductory theoretical part focuses on the basic concepts of marketing, its mix, and environment. The analytical section then provides a thorough evaluation of the company's current situation through relevant analyses. In the final part, specific proposals and recommendations are presented that could lead to improving the overall marketing mix of the business.
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1 Rybková, Michaela
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