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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Life cycle of modular construction
 Rumanová, Beáta ; Mikulík, Michal (referee) ; Aigel, Petr (advisor)
The diploma thesis is devoted to the analysis of the life cycle of a modular construction. It describes the specific features of modularity, its technology and market situation and characterizes other key topics important for understanding the issue. It applies this knowledge in the analytical part, where it compares the costs of the life cycle with the traditional construction approach on the selected object.
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Creating marketing strategies in building goodwill construction company
 Rumanová, Beáta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on goodwill construction companies, its building and related marketing activities. The theoretical part describes the basic concepts important for understanding issues such as business, goodwill, brand or marketing. End of the theoretical part is devoted to the marketing strategic process. In the practical part there is a survey of three construction companies, which are used to design marketing strategies in building a goodwill of company.
Detailed record
Creating marketing strategies in building goodwill construction company
 Rumanová, Beáta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on goodwill construction companies, its building and related marketing activities. The theoretical part describes the basic concepts important for understanding issues such as business, goodwill, brand or marketing. End of the theoretical part is devoted to the marketing strategic process. In the practical part there is a survey of three construction companies, which are used to design marketing strategies in building a goodwill of company.
Detailed record

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