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National Repository of Grey Literature

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Marketing communications of the educational institutions in The Czech Republic. Romanova, Ksenia ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee) The role of educational institutions in the development of society and state economy is becoming increasingly important. The number of students in colleges and universities is growing, as well as number of universities and the education institutes are trying to be successful despite poor market conditions and get as many students as possible. Good marketing communications is a tool for universities to create a competitive advantage in the market and thus contributes to strengthening the financial situation of colleges and universities, regardless of its legal form. The thesis contains an analysis of the university market in the Czech Republic regarding the marketing point of view and type of financing particular universities. The thesis analyses the perception research of marketing communication performed by universities to appeal to their largest demographics high school students. Detailed record

Analysis of public transport in Moscow Romanova, Ksenia ; Mervart, Michal (advisor) ; Jirsák, Petr (referee) In my bachelor thesis, I attempted to describe the system of public transport in Moscow. The first part is theory. Writing this part, I used special literature, mostly, "Osobní přeprava" and "Dopravní procesy v cestovním ruchu". In the second part, I described current situation of public transport in Moscow. This section consists of characterization of single systems of public transport in the city. This part includes description of traffic system, transport, depots, the most important traffic junctions, control system, tariff system and the transport companies operating in Moscow. The last part of my bachelor paper I devoted to the future extent of traffic in the city. Detailed record

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4	Romanová, Kristýna

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