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The analysis of the "To help and to protect" recruitment campaign
 Randa, Miloslav ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
This analysis of the "To help and to protect" recruitment campaign, which is used by the Police of the Czech Republic, is divided into two parts: theoretical and practical. The theoretical part considers the marketing mix and communication, social marketing and social advertisement used. The practical part analyses the characteristics and duties of the Czech Police and recruitment campaign "To help and to protect" (introduction, financing, types of communication channels). This work has employed a survey research in order to discover a possible impact of the campaign on the mass outlook on the Czech Police. Using this information, the recruitment campaign is, in conclusion, assessed and suggestions are made for its improvement.
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See also: similar author names
3 Randa, Michal
2 Řanda, Martin
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