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National Repository of Grey Literature

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Comparison of marketing strategies of television stations in the Czech Republic in 1990s Kosová, Zuzana ; Halík, Jaroslav (advisor) ; Raiter, Tomáš (referee) This diploma thesis compares marketing strategies of TV stations in the Czech Republic during 1990s. It focuses on segmentation, brands and positioning. The first part defines theoretical terms. Practical part describes television market in the Czech Republic and analyzes and compares marketing strategies of individual TV stations. The last chapter highlights current trends in respect of television market. Detailed record

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