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Marketing strategy of the project My Better Myself
 Radimský, Martin ; Říha, David (advisor) ; Krahulík, Jan (referee)
The goal of this bachelor thesis was to create a marketing strategy of a non-profit educational project aimed on Czech highschool students. The strategy is based on the concept of the project My Better Myself. As the main methods to achieve the goals were used the marketing strategy analysis tools such as market research, marketing mix or SWOT analysis, whose use in practice ultimately leads to achieving competitive advantage that is based on the uniqueness and simplicity of the idea of the project, focusing on very specific target audience and the delivery of continuing education for high school students with links to further their higher education. As the primary source of information in developing strategies served the author's own resources. The conclusion summarizes the procedures on how to apply the outputs of this theis on other similar projects.
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1 Radimský, Marek
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