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National Repository of Grey Literature

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Uplatnění marketingového řízení v podniku DH Dekor, s. r. o. Radilová, Lucie Bc. ; Ezrová, Hana (advisor) ; Fiala, René (referee) Práce hodnotí uplatnění marketingového řízení v podniku DH Dekor, s. r. o. Nejprve jsou vymezeny teoretické poznatky z různé odborné literatury. Dále práce obsahuje charakteristiku podniku. Poté je popsáno uplatnění marketingového řízení a nástrojů marketingového mixu v podniku. Na závěr je uvedeno hodnocení marketingového řízení, marketingového mixu a opatření vedoucí ke zlepšení situace podniku. Detailed record

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