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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Possibilities and limits of the method of Mystery Shopping - in the selected area
 Rýparová, Kateřina ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
This thesis deals with the mystery shopping, which is described from a theoretical and practical point of view. For its application in practice has been chosen area of Czech mobile operators. Telecommunications market in the Czech Republic points to a highly competitive environment. The aim of the work will be understanding and comparison of the advantages offered services and customer access levels for O2, T-Mobile and Vodafone in terms of three different clients (pensioners, students and entrepreneurs). As a result, this work should provide recommendations on what type of customer should each operator to focus the media with regard to perceived competitive advantage, and on what segment would in turn be incorporated into the future.
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Analysis of Information Systems for SMEs
 Rýparová, Kateřina ; Švecová, Lenka (advisor) ; Polčáková, Martina (referee)
At the beginning of the work deals with the reasons for the election of this theme, the setting of objectives and review the current labor market information systems in the Czech Republic. The theoretical part inclined to the definition and the definition of ERP system and the SME sector. This section includes the issue of security of information systems. The practical part contains the definition of the survey methodology, the requirements for the award of IS in SMEs, Defining criteria and performance of selected information systems. These systems are analyzed according to established criteria and detailed evaluation. In conclusion, I conducted an overall average of all sub-criteria, and pointed to the best evaluated information system.
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