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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Business plan for an out-of-home advertising market opportunity.
 Purkrábek, Jan ; Kešner, Martin (advisor) ; Tichá, Klára (referee)
The aim of the document is to prepare a complete business plan for a new company tending to enter the out-of-home advertising market within the Czech Republic. Secondary aims are to check the feasibility and rentability of the project, to support the decision about starting or declining such project. The document analyses the relevant market, describes business opportunity including legal background, gives estimates on the market potential and specifies a detailed operating plan. Finally it analyses main risks and assemblies all used assumptions into the financial statements, including profitability evaluation.
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