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Analysis of Competitive Intelligence in a medium-sized enterprise
Protivínský, Karel ; Matuštík, Ondřej (advisor) ; Sova, Martin (referee)
This bachelor thesis is focused on a theme of informatics, which is the Competitive Intelligence. Its aim is to apply Competitive Intelligence in medium-sized enterprise. It is necessary to define Competitive Intelligence in order to make this application possible so that the reader understands what the term represents and where it applies. The main benefit would be to demonstrate how CI works in medium-sized enterprise. This thesis consists of 4 sections. The first one is focused on the general characteristics of Competitive Intelligence (hereinafter CI). The first part of this section is the definition of the term CI, and then it deals with its history, the reason for establishing CI and its division according to certain symptoms and performance of base of CI. In the next sections, we first focus on the definition of the term Business Intelligence (hereinafter BI), which is often associated with CI. BI analysis is not the basis of this work, so this section is written briefly. Its most valuable part is the last one, where the relationship between BI and CI is broken down. In the following section, three recent trends in CI are described. In the last section we can find the characteristics of a medium-sized enterprise, as well as its business environment in which it operates and its requirements or restrictions on CI. Then I focus on applying theoretical knowledge to this enterprise.
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