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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Strategic Development of a Company Operating in the Field of Combat Sports Using Statistical Methods
 Poul, Marek ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
The diploma thesis deals with the proposal of the further direction of the company focused on the teaching of combat sports with the help of statistical methods. The theoretical part is divided into an economic part and a statistical part and defines the theoretical framework of the issues related to the work. This is followed by the introduction of the company and the analytical part, which deals with the analysis of the external and internal environment of the selected company. As part of the analytical part, attendance at the gym was analyzed and two econometric models were constructed, with the help of which it is possible to predict the future values of this indicator. Based on the analyses, several suggestions and recommendations were proposed for the further direction and improvement of the company's services.
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Hmyz - (staro)nová potravina: ekonomické souvislosti a marketingová strategie
 Poul, Marek
POUL, Marek. Insect – (old)new foodstuff: economic context and marketing strat-egy. Bachelor thesis. Brno: Mendelova univerzita v Brně, 2020. This bachelor thesis deals with entomophagy, therefore usage of insect as a source of nutrition. Thesis comprises of topic-related literary research together with ran-domly selected Czech and foreign companies, which are analysed using the 4P method. Thesis also includes a comparison of foodstuffs containing insect compo-nent with their counterpart, in which insect component is not present. The main objective is to propose a marketing strategy for Czech company WormUP, which is engaged in insect foodstuff production. For these purposes, SWOT analysis was used to subsequently create four marketing strategies.
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See also: similar author names
1 Poul, Martin
2 Poul, Michal
1 Poul, Milan
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