|
|
Regulation of alcohol advertising in our country and abroad
Strunová, Milena ; Pešek, Ondřej (advisor) ; Polák, Igor (referee)
The aim of my thesis is to compare how selected countries have set up laws on alcohol advertising, and according to established facts find out what situation is in the Czech republic. With that ethical respect of our advertising is connected. In order to achieve my goal, I used the method of questionnaire, observation and comparison. On this basis I concluded that alcohol advertising regulating is more liberal in our country especially compared to countries such as Sweden, Latvia, Poland, Holland, Germany and the U.S., where strict rules are valid. The questioning, however, revealed that the most Czech consumers do not refer alcohol advertising as devastating threat, although consider that it can lead to experimentation with alcohol. From the ethical point of view the rules of the Code of Ethics according to the Advertising Council are kept in the most cases, although private persons' complaints to broken alcohol advertising ethics are occured every year. However, my research showed that Czech people generally are not scandalized, see anything unethical in alcohol advertising.
|
guest ::
RSS feed.