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National Repository of Grey Literature

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Information and communication technology and contemporary society Poštulka, Jan ; Smetáček, Vladimír (referee) Práce pojednává o vlivu informačních a komunikačních technologií na člověka a lidskou společnost. Mapuje jejich vývoj, pozitivní i negativní důsledky v různých oborech a předpovídá budoucnost společnosti na základě současných trendů. Základ práce tvoří koncepce "tří vln" , amerických sociologů Alvina a Heidi Tofflerových, analyzující hlavní "body zvratu" vývoje lidské společnosti. Práce dále pojednává o současných nej významnějších informačních a komunikačních technologiích, jejich vývoji a trendech spolu s důsledky ICT na oblast ekonomiky, politických systémů a vedení války. Powered by TCPDF (www.tcpdf.org) Detailed record

Komparace reklamních systémů Sklik a Google Adwords Veselý, Tomáš ; Stříteský, Václav (advisor) ; Poštůlka, Jan (referee) Tato práce porovná systémy internetové Pay-per-click reklamy - Google Adwords a Sklik. K porovnání obou systému slouží data z nově vytvořeného minisite www.duchodovka.cz. Analyzuje oba systémy co do jednotlivých funkcionalit, platební možností a výkonnosti.Teoretická část je zaměřena na správné začlenění PPC reklamy do komunikačního mixu organizace. Detailed record

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1	Poštulka, Jan

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