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National Repository of Grey Literature

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Marketing Strategy of ZDT spol. s r.o. Pikula, Michal ; Pořízek, Petr (referee) ; Chlebovský, Vít (advisor) This Diploma Thesis deals with problems of marketing strategy proposal for the company ZDT spol. s.r.o. – Agriculture and transport machinery Ltd. A marketing strategy proposal based on theoretical knowledge, analysis of the company’s current condition and questionnaire survey is introduced. This proposal should lead to strengthening our position on domestic market, gaining new market outlet and as a result of this to higher sales and profits. Detailed record

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