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	Appeal in Civil Proceedings Pořízek, Jan ; Winterová, Alena (advisor) ; Smolík, Petr (referee) Detailed record
	Komunikační strategie pro neparlamentní politickou stranu se zaměřením na online média Pořízek, Jan Thesis aims to create communications strategy for the Free citizens party. The theoretical section serves to introduce concepts of political marketing, political strategy creation and utilization of online marketing. The practical part focuses on analysis of current situation of the political party and analysis of internal and external factors. Based on those, new marketing strategy and communications mix are designed with focus on online media. Detailed record
	Využití modelů hodnoty zákazníka při měření efektivnosti nástrojů online marketingu Pořízek, Jan This thesis deals with models for determinig customer and identifying parameters determinig this value. Company analysis was conducted and key parameters were chosen. On this basis, a model to determine lifetime value of company customers was applied and subsequently modified. Based on the results reccomandations were developed to use customer lifetime value to measure effectivness of online marketing tools. Detailed record
	Appeal in Civil Proceedings Pořízek, Jan ; Winterová, Alena (advisor) ; Smolík, Petr (referee) Detailed record

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