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Analysis of determinants affecting consumer movie ratings
Plevák, Tomáš ; Svoboda, Miroslav (advisor) ; Babin, Jan (referee)
This paper aims to analyze influence of selected factors, based on 2012 year's data, such as genre, budget, reviews, length, etc., on final consumer rating of the film. The analysis is conducted with the assistance of an econometric model, using the least squares method with automatic correction of heteroscedasticity and results are applicable mainly to the population of viewers from the United States. I found out that rating of the film is mostly influenced by the genre classification. It turned out that another important vatiable is the one based on professional critics reviews, however it cannot be said whether the critic is affecting consumer by his evaluation or he is only predicting success of the film. Most of the papers dealing with this topic focuses on sales, this paper on the other hand is focused on the preferences of the viewer as a consumer.
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