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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of an internet store presenting through social networks
 Pichová, Michaela ; Přibil, Jiří (advisor)
This thesis deals with the analysis of the shopping process in e-shops, which is presented mainly through social networks, Facebook and Instagram. The Internet and especially social networks are nowadays very popular, just like internet shopping. The aim of the thesis is testing simplicity and clarity of the purchasing process and to evaluate the profile on the Facebook social network. Chapters in the theoretical part describe the Internet in general and business opportunities on the Internet and social networks. The social profile rating is realized through the web application LikeAlyzer. In addition to this, an eye tracking tool is presented there which is used to compose the practical part of this thesis. The results are displayed in the eye maps format, e. g. Heatmaps, which is one way of displaying the results, supplemented by knowledge gained from short questionnaires.
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Using Portfolio Analysis in the Sphere of Tourism
 Pichová, Michaela ; Luštický, Martin (advisor) ; Havlová, Lenka (referee)
A thesis deals with portfolio models and their applications in tourism. The aim is to evaluate usability of selected models at the level of specific tourist destination -- the town of Liberec. The thesis uses three models for exploration of supporting tourist products of the city (main attractions). These models are taken from the classic business environment and modified them according to specific conditions of chosen destination. Through them it evaluates and recommends partial measures towards destination management of the city. On this basis is conducted a comprehensive evaluation of usability of selected models in real conditions of tourist destination. For this purpose, it uses a uniform criteria and rating scales, which points out the strengths and weaknesses of the portfolio models and choose the best usable model.
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See also: similar author names
12 Pichová, Markéta
4 Pichová, Martina
4 PÍCHOVÁ, Martina
1 Píchová, Magdalena
4 Píchová, Marie
12 Píchová, Markéta
3 Píchová, Marta
1 Píchová, Monika
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