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Services marketing
Pfefferová, Tereza ; Vokáčová, Lucie (advisor) ; Pánek, Pavel (referee)
The aim of Marketing services thesis is to create an optimal marketing management for english teacher´s start-up business. Theoretical part is focused on marketing mix and its enlargement in area of services, also known as 7P mix. Then, thesis describes environments of business, internal as well as external, and its influencing the business subject. There are mentioned some of the main specifics of B2B market at the end of theoretical part. To create thesis there were used methods like literature review, description, comparison, deduction, interviews, analysis of secondary datas and primary datas and surveys. In practical part of thesis there is enviroments of business analysis. Marketing management was designed based on findings from analysis and theoretical part in order to reach maximum of customers among enterprises. Among concrete proposal of management there are offering options of Skype lesson instead of classic hours. Autor should also buy a car to be more flexible, constantly learn new pedagogical and lingual knowledge, reach C1 english certificate, set price level between 450 and 550 crown per lesson, reach new potencial customers during personal meetings according to B2B market rules, let the customers have a free first hour and have some good references from the other students on her precisely made websites.
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