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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The possibilities of application of analytical CRM in the environment of multinational company
 Burkova, Alina ; Pour, Jan (advisor) ; Petrlík, Lukáš (referee)
The main goal of this bachelor thesis is showing the main advantages of using certain application, which allows to process big data, for market segmentation and for the following process of defining marketing campaigns. The first part of the thesis is dedicated to definition of the main theoretical terms. They are essential for understanding the main goal of the work. The practical part comes after, and firstly presents concepts of campaign management and market segmentation. The last and the main part is showing the application in action. All the knowledge is used for analysis of the output from the program called BigML.
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Analýza, návrh a aspekty implementace systému pro řízení požadavků
 Petrlík, Lukáš
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