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Perception of private labels by Czech customers
 Perončíková, Lenka ; Cimler, Petr (advisor) ; Fuchs, Jan (referee)
This thesis analyses perception and knowledge of Tesco private labels by Czech customer in age of 18 to 29 years. The main method of data collection was an online questionnaire survey. The thesis begins by introducing the term of private label. Further on it offers information about origin and history of transnational company Tesco and activity of this chain store in Czech Republic. The thesis also acquaints which private labels Tesco sells in Czech market. The final practical part contains results of questionnaire survey and proposes possible changes of improving the perception and knowledge of Tesco private labels among Czech people.
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