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Hodnocení kvality služeb cestovního ruchu v destinaci Moravský kras
Pernicová, Monika
Pernicová, M. Evaluation of the quality of tourism services in the Moravian Karst destination. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis is focused on the evaluation of the quality of tourism services in the Moravian Karst destination. The aim of this work is to identify individual factors that influence the satisfaction of visitors to a given destination using regression analysis. Primary research was conducted using a questionnaire survey at the destination with individuals. The essence of the research was to obtain data for further processing using regression analysis. On the basis of the obtained outputs, proposals and recommendations are formulated in the field of tourism service quality for entities operating in the destination.

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7 Pernicová, Martina
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