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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The Analysis of Customers Satisfaction with a Transport Company
 Lochmanová, Marcela ; Peprný, Aleš (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with a survey of customer´s satisfaction with provided services. The theoretical part focuses on the explanation of different concepts, problems in marketing research and also on a questionnaire as a tool of collecting information. The practical part of the thesis analyses and presents the results from the questionnaire including recommendation and suggestions for improvements. They should be leading into increase in popularity of using public transport.
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The Analysis of Customers Satisfaction with a Transport Company
 Lochmanová, Marcela ; Peprný, Aleš (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with a survey of customer´s satisfaction with provided services. The theoretical part focuses on the explanation of different concepts, problems in marketing research and also on a questionnaire as a tool of collecting information. The practical part of the thesis analyses and presents the results from the questionnaire including recommendation and suggestions for improvements. They should be leading into increase in popularity of using public transport.
Detailed record
Internacionalizace malých a středních podniků v České republice
 Peprný, Aleš
Small and medium-sized Enterprises (SME's) are driving force of Czech economy, development, innovations, growth and employ more than 60 % of employees. Thanks to globalization and reduction of barriers of trade Czech SME's must face increasing competition. On this account the process of the internacionalization of SME's becomes actual and facilitates them to survive. The main objective of this thesis is to propose methodical process of identification factors, which influence success of SME's in foreign markets. Further is designed evaluating system, which evaluates success of the small and medium-sized enterprises in foreign markets. At the close of the thesis is presented case study, which verify proposed methodical process.
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