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Strategické dichotomie ve vybraném podniku Pelouchová, Kateřina ; Štrach, Pavel (advisor) Bakalářská práce Strategické dichotomie ve vybraném podniku je rozdělena na teoretickou a aplikační část. V teoretické části je definována strategie a náležitosti její tvorby, implementace, hodnocení a strategické dichotomie. Strategické dichotomie jsou popsány podle knihy de Wita a Meyera "Strategic Synthesis", která jako jediná představuje strategický management ze syntetického pohledu. Aplikační část charakterizuje jednotlivé dichotomie ve společnosti ELK, a. s. Detailed record

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