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Marketing strategy of the Czech Association for Rare Diseases
Pelcová, Martina ; Lhotáková, Markéta (advisor) ; Kučera, Vojtěch (referee)
My thesis is focused on Czech Association for Rare Diseases funding. Primary objective was to create fundraising strategy for this organization. This strategy is now financed mainly by pharmaceutical companies, which causes conflict of interests. Secondary objective was to propose suitable marketing communication strategy. To achieve these goals, it was neccessary to clarify theoretical knowledge of nonprofit institutions first. In practical part of my thesis I select companies, which, I believe, could profit from cooperation with Czech Association for Rare Diseases most. There are also few ideas stated about communications and PR improvement of Czech Association for Rare Diseases.
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Comparison of two retail units – IKEA and Kika
Pelcová, Martina ; Chylíková, Hana (advisor) ; Filipová, Vladimíra (referee)
This bachelor thesis contains comparison of shopping atmosphere and web sites of two companies - IKEA and KIKA. Theoretical areas of shopping atmosphere are described in first part of the thesis. Then there are main points, which should have each prime web site and description of SWOT analysis. Thereafter thesis contains brief introduction of analyzed companies. Third part is composed of actual comparison of these companies in terms of stated indicators. There is also SWOT analysis created in this part, which serves as basis for the last part. Conclusion of my thesis brings proposals for the improvement and suggestions of changes in mentioned indicators.
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