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National Repository of Grey Literature

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	Business Plan of a Particular Enterprise Pejša, Jan ; Kovář, František (advisor) Analysis and design of the neighborhood plan supported by economic data Detailed record
	Analysis of the Whirlpool CR, spol. s r. o. product range Shejbalová, Adéla ; Vávra, Oldřich (advisor) ; Pejša, Jan (referee) This master's thesis is focused on analysis of Whirlpool CR, spol. s r. o. product range. Main objective of this thesis is to analyse Whirlpool CR freestanding home appliances product range and suggest reccomendations for its optimalization. The theoretical part is devoted to methods for the analysis of macro-and microenvironment, which are then applied in practical part of work. Based on internal company data Whirlpool CR, spol. s r. o. is provided the analysis of the marketing mix. The analysis of range and recommendations for its optimization are performed with the Boston Consulting Group matrix. Detailed record
	The Business Plan for the specific company Pejša, Jan Bc. ; Kovář, František (advisor) ; Filip, Pavel (referee) Byly shromážděny údaje týkající se sestavení a struktury podnikatelského záměru ze všech možných oblastí podniku. Dále byly shromážděny údaje týkající se strategických analýz sloužících k externí a interní analýze podniku. V následující části byly shromážděny údaje týkající se dotčeného průmyslu v ČR a vzhledem k těmto datům byly provedeny externí a interní analýzy. Dále byl navrhnut celkový podnikatelský záměr včetně analýz zdrojů, základních surovin a výrobků, dodavatelů a odběratelů, cílových trhů, konkurence a dopadů na životní prostředí. Následovaly analýzy ekonomických informací a z těchto údajů byla provedena finanční analýza společnosti a jejího předpokládaného hospodaření. Pro upřesnění byly doplněny strategie dalšího rozvoje firmy. Výsledkem bylo zhodnocení životaschopnosti podnikatelského záměru. Detailed record

See also: similar author names
1	Pejša, Jan Bc.
1	Pejša, Jiří

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