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Business plan Šauerová, Petra ; Svobodová, Ivana (advisor) ; Pederzoliová, Eva (referee) The aim of this thesis is to write a business plan of CRED0 Company Ltd. and assess its feasibility and return. The theoretical part describes key aspects relevant to the business and writing a business plan. The practical part includes PEST and SWOT analysis, goals analysis, analysis of market competition and risk management, marketing and financial plan. Detailed record

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