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On-line marketing communication
 Červenka, Vlastislav ; Pecková, Blanka (referee) ; Schüller, David (advisor)
This thesis focuses on the on-line marketing communication of a selected e-shop. The theoretical part defines key concepts that serve as a foundation for the analytical and suggestion section. The analytical part of the thesis, which also includes a questionnaire survey, serves as a basis for creation of suggestions for on-line paid advertising campaings.
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3 Pecková, Barbora
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