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The effect of Ethical and non-ethical bus Transportation Carrier behaviour on the choice of the final Consumer
Jarošová, Petra ; Peš, Martin (referee) ; Černohorská, Lenka (advisor)
This diploma thesis is dedicated to the effect of ethical/unethical behaviour of bus companies on the final consumer's decision. The work is composed of two sections. The theoretical part is dedicated to the basic characteristics of ethics, its segmentation, and historical development. The practical section describes an analysis of the four largest bus companies. According to a realized marketing study, criteria are presented based on which customers select bus transportation services and what their opinion is of ethics in business. Finally, the results of the marketing study are presented and on the basis of these results, suggestions are made on establishing penalties in the case of unethical business management.
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Analysis of the Selected Firm
Peš, Martin ; Přibyl,, Martin (referee) ; Hanušová, Helena (advisor)
The main objective of this thesis is to analyze the real and actual state of Laufen CZ, and propose measures. It is an analysis of internal and external environment company. How to cope with the impact of firm financial and economic crisis tell us analysis like SWOT, SLEPT, Quick test, fundamental analysis and Porter five forces.
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The effect of Ethical and non-ethical bus Transportation Carrier behaviour on the choice of the final Consumer
Jarošová, Petra ; Peš, Martin (referee) ; Černohorská, Lenka (advisor)
This diploma thesis is dedicated to the effect of ethical/unethical behaviour of bus companies on the final consumer's decision. The work is composed of two sections. The theoretical part is dedicated to the basic characteristics of ethics, its segmentation, and historical development. The practical section describes an analysis of the four largest bus companies. According to a realized marketing study, criteria are presented based on which customers select bus transportation services and what their opinion is of ethics in business. Finally, the results of the marketing study are presented and on the basis of these results, suggestions are made on establishing penalties in the case of unethical business management.
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Analysis of the Selected Firm
Peš, Martin ; Přibyl,, Martin (referee) ; Hanušová, Helena (advisor)
The main objective of this thesis is to analyze the real and actual state of Laufen CZ, and propose measures. It is an analysis of internal and external environment company. How to cope with the impact of firm financial and economic crisis tell us analysis like SWOT, SLEPT, Quick test, fundamental analysis and Porter five forces.
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