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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The proposal of marketing plan for electronic version of newspaper with paid content
 Pazderská, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this master thesis is to suggest the marketing plan for paid digital version of daily newspaper MF DNES. The thesis is divided into two parts -- theoretical and practical. The first part focuses on marketing plan from the theoretical point of view, where the plan and all its parts are summarized and defined into details. In the practical part, the plan is presented on the example of paid digital version of MF DNES. On the basis of deep market analysis, consumer analysis and executed marketing research, the marketing goals of the company are set. Based on these goals, the marketing strategy is suggested. The strategy is further explained in the action plan. Finally, the budget corresponding to these actions is proposed.
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Marketing strategy of the language school Royal School
 Pazderská, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to analyse the marketing strategy of the language school Royal School and to suggest its improvement on the basis of observed data. The thesis is divided into two main parts -- theoretical and practical part. The theoretical part focuses on marketing of services and its differences especially in terms of marketing mix. In the practical part, Royal School is first briefly introduced, then there are the main features of Callan method and an evaluation of current marketing activities of the company. Finally there are reccomendations which suggest changes and expansion of the marketing stategy. The recomendations ensue from the results gained by SWOT analysis and a marketing research among current Royal School customers.
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