Home > Search Results: Palečková, Kriystýna
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The process of the rebranding and pack redesign
 Toncarová, Petra ; Vávra, Oldřich (advisor) ; Palečková, Kriystýna (referee)
My bachelor thesis focuses on the process of pack redesign. The aim of this thesis is to inform about the process and then evaluate individual steps for redesigning the pack of an existing brand. The theoretic part id divided into two sections. The first section is focusing on explaining terms connected with brand management and the second one is connected with marketing research. In the practical part the process of pack redesign is analyzed.
Detailed record

See also: similar author names
2 Palečková, Karolína
6 Palečková, Kateřina
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English