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National Repository of Grey Literature

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The Proposal of Marketing Strategy of Selected Public Limited Company Pala, Kateřina ; Šimánková, Monika (referee) ; Šimberová, Iveta (advisor) This diploma thesis deals with proposal and creation of marketing strategy of chosen company operating in the industrial market. The main pillar of efficiency of the marketing tools is the new proposal of marketing strategy which integrates activities of company with marketing activities through company processes. This targeted cooperation maximizes effect of the marketing activities of the company. Created synergy effects have to meet defined marketing and communication objectives. Detailed record

See also: similar author names
1	Pala, K.
2	Pala, Kamil

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