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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing research of organic food market in Czech republic
 Pacltová, Pavlína ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This thesis "Marketing research of organic food market in Czech republic" deals with consumer research on the Czech market awareness of organic food. The aim is to identify the attitude of Czech consumers to organic food and to analyze their buying habits. In addition, I would like to find out, what are awareness consumers of company Country Life, which I have chosen to compare my research. Based on a survey I will prepare a typical customer of the company Country Life. The first two chapters describe what marketing research is. I also characterized methods of research, where I was most focused on polling. The third chapter is devoted to organic food and the situation in the world and the Czech market. The following chapters are a crucial part of the thesis, where I developed and evaluated the survey. In conclusion, I conducted a recommendation for Country Life stores.
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1 Pacltová, Petra
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