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Americké prezidentské volby 2020 pohledem vybraných českých online médií
PROKEŠOVÁ, Kateřina
This diploma thesis deals with the media coverage of the U.S. presidential election on selected Czech news websites. The aim is to find out whether and how the media differed in informing about one of the most important events of 2020. The theoretical part focuses on online news, its specifics and current trends, the media construction of reality, the concept of agenda-setting and gatekeeping, the process of framing media content, and concepts such as the media image or the political image. It also deals with the system of U.S. presidential election and the social context of the 2020 election. The practical part consists of quantitative content analysis of the media coverage of the U.S. presidential election. In particular, the analysis focuses on what topics the selected news sites dealt with and how the candidates were presented in the media.
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Molekulární metody vhodné pro identifikaci rostlinných patogenů
Prokešová, Kateřina
This thesis contains a literary research on the overview of molecular methods and immunochemical methods and their comparison. The next chapter is about wheat germs. The aim of the experimental part was to detect WDV in winter wheat (Triticum aestivum) in the primary phase of natural infection using the PCR method and evaluate the symptoms in infected plants. Finally, compare the nucleotide sequences of this virus available in GenBank in terms of their similarity in the area of the primers used by us.
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Rozdíly v hlavní zpravodajské relaci veřejnoprávní a komerční televize
PROKEŠOVÁ, Kateřina
This bachelor's thesis deals with a comparison of the main news programme of the public service television station and the commercial television station. The aim is to find out if and how they differ, both in terms of form and content. The theoretical part deals with news in general, its brief history and current trends, the process of news selection, etc. It also focuses on television news, its specifics and tabloidization. The practical part is devoted to the comparison of the main news programme of Czech Television and TV Nova. The analysis deals with the thematic focus of reports, the share of domestic and foreign news, the share of so-called soft news and hard news, etc.
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The tourism industry of the Brno destination
Prokešová, Kateřina ; Valentová, Jana (advisor) ; Uhnavá, Markéta (referee)
This bachelor thesis deals with the "The tourism industry of the Brno destination" and tries to characterize the tourism industry in this city. The offer of the tourism industry was presented, based on the theoretical knowledge, which as well as the evaluation of attendance of the mentioned destination, helped to specify different kinds of tourism in Brno. In the conclusion of this work documents, projects significant for the tourism development and institutions working in the tourism industry were presented.
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