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National Repository of Grey Literature

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ATI and The Promotion of Czech Theater Abroad Rainová, Zuzana ; KAŠPAR, David (advisor) ; PAŘÍZKOVÁ, Daniela (referee) This bachelor thesis examines the presentation of Czech theatre abroad mediated by the Arts and Theatre Institute (ATI), the state-funded organization of Ministry of Culture. It aims to map the possibilities which are by the ATI. The first part of the thesis contains the abstracts of the state strategic document which supports the presentation of the Czech culture and theatre in the foreign land. The second part the thesis summarizes the activity of the ATI and the International Cooperation and PR Department whose aim is the presentation of the Czech theatre outside the country. The third part of the thesis is the information based on the practical experience of the ATI and Czech Centers employees as the organizers of the presentation, and the Drak Theatre and the Naïve Theater Liberec employees as the representatives of the puppet theatre regarded by the ATI as the “export leaders”. Detailed record

Prague Quadrennial and its marketing and communication effects Pavlíková, Lenka ; Černá, Jitka (advisor) ; Pařízková, Daniela (referee) The first chapter of this thesis analyzes the marketing mix of Prague Quadrennial 2011. The following part focuses on marketing communication of this cultural event, reflecting the non-professional public. Based on data obtained from marketing research on the festival's perception and the last year's marketing campaign, the aim of this academic work is to propose possible improvements for the next festival's marketing campaign. Detailed record

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2	Pařízková, Dana

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