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Marketing Utilization in Company Management
Nagy, Jan ; Ing. David Půža. (referee) ; Chalupský, Vladimír (advisor)
Bachelor work is aimed, especially, at the strategy chosen by the firm Klimatex. In addition, it is aimed at strategy how to use the best way to get ahead on the market with functional underwear. Further, it will deal with advertising campaign that was chosen to represent this particular product. The focal methods used by treating this thesis are especially marketing mix and other marketing methods. The outputs of the thesis are concrete proposals of marketing support of newly introduced products and the way of communication with the consumers.
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Marketing Utilization in Company Management
Nagy, Jan ; Ing. David Půža. (referee) ; Chalupský, Vladimír (advisor)
Bachelor work is aimed, especially, at the strategy chosen by the firm Klimatex. In addition, it is aimed at strategy how to use the best way to get ahead on the market with functional underwear. Further, it will deal with advertising campaign that was chosen to represent this particular product. The focal methods used by treating this thesis are especially marketing mix and other marketing methods. The outputs of the thesis are concrete proposals of marketing support of newly introduced products and the way of communication with the consumers.
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