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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Guiding services in the UNESCO locations
 Písařová, Markéta ; Netková, Jarmila (advisor) ; Vopálková, Ivana (referee)
The master thesis contains an analysis of guiding services in all the UNESCO locations in the Czech Republic. There is a special emphasis on the current situation in Prague because the position of the capital city in the incoming tourism is unquestionable. A part of the analysis is formed with a brief comparison of Prague with Vienna and Budapest.
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Position of the state castle of Hluboká in tourism of the Czech Republic
 Písařová, Markéta ; Netková, Jarmila (advisor) ; Raabová, Tereza (referee)
This Bachelor thesis characterizes the current situation of a large castle which is one of the most visited monuments in the Czech Republic on the example of the state castle of Hluboká. The theoretical part of the thesis focuses on the significance of tourism in the national economy, then it deals with general indicators of the Czech Republic and South Bohemian Region. Also the definition of cultural tourism and cultural tourist with its importance in the tourism in general is added to this part. The analysis is devided into several parts as well. At first it concerns an analysis from the historical point of view and there is a desciption of all the space on view. The next part closely deals with a marketing mix of the destination. The last part contains an analysis of the visitors during the past few years also in comparison to other competitors in the state. The information and data were collected from the web sites of the Czech Statistical Office, Czech National Bank, Regional Office of South Bohemian Region, Ministry of Culture and National Monumental Institute.
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See also: similar author names
1 Písařová, Martina
2 Písařová, Miroslava
1 Písařová, Monika
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