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Fashion, Originality and Style: an Ethnographic Probe into a Fashion Atelier
Oulová, Jana ; Halbich, Marek (advisor) ; Josephy, Michal (referee)
The thesis "Fashion, Originality and Style: an Ethnographic Probe into a Fashion Atelier" deals with the phenomenon of fashion from the perspective of anthropology and sociology. It's based on the key theoretical approaches that view fashion as a marker of class and competition of wealth, but also as an expression of one's individuality. The thesis also pays attention to the connections between fashion and cultural environment, and the analysis of fashion in the contexts of material culture studies and the shifting perception of the fashion designer and his work. The work on this thesis also included a field research in the fashion atelier of Ivana Follová, a Czech fashion designer. In the course of several months, the daily operations of the atelier were observed together with the influences affecting the production of fashion goods, and the making of designs. Attention was also paid to the regular customers who frequent the fashion atelier and use its services. The research combined collecting data from participant observations and half-structured interviews. The aim of the study was to find out what principles the fashion industry is based on with a special focus on tailor-made fashion, but also to describe the customers of the atelier and their motives for the need of fashion products.
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Fashion, Originality and Style: an Ethnographic Probe into a Fashion Atelier
Oulová, Jana ; Halbich, Marek (advisor) ; Josephy, Michal (referee)
The thesis "Fashion, Originality and Style: an Ethnographic Probe into a Fashion Atelier" deals with the phenomenon of fashion from the perspective of anthropology and sociology. It's based on the key theoretical approaches that view fashion as a marker of class and competition of wealth, but also as an expression of one's individuality. The thesis also pays attention to the connections between fashion and cultural environment, and the analysis of fashion in the contexts of material culture studies and the shifting perception of the fashion designer and his work. The work on this thesis also included a field research in the fashion atelier of Ivana Follová, a Czech fashion designer. In the course of several months, the daily operations of the atelier were observed together with the influences affecting the production of fashion goods, and the making of designs. Attention was also paid to the regular customers who frequent the fashion atelier and use its services. The research combined collecting data from participant observations and half-structured interviews. The aim of the study was to find out what principles the fashion industry is based on with a special focus on tailor-made fashion, but also to describe the customers of the atelier and their motives for the need of fashion products.
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A content analysis of photographs in magazine Pestrý týden and Life magazine
Oulová, Jana ; Láb, Filip (advisor) ; Teplá, Jana (referee)
The thesis "A content analysis of photographs in Pestry tyden and LIFE magazine" analyses two successful magazines of the first half of the 20th century. Intentionally, two periodicals of different origin (Czechoslovakia and the United States) are compared to investigate the assumption that the different origin has major influence on the overall concept and focus of the periodicals. The subject of this study is the selection of volumes of 1937-1945, the period of the greatest success of both magazines. The study aims not only at describing the contents of the periodicals but also at situating them into social, political and art-historical context. The study is based on a theoretical part which gives a general overview of photojournalism and tracks the slow beginning of journalistic photography and the birth of the first illustrated magazines. This part also deals with technological development which made possible quality image journalism. The study does not leave out numerous restrictions, e. g. censorship, which were a frequent point of struggle for the magazines' authors. Key words: illustrated magazines, magazine photography, photojournalism, documentary photography, war photography, censorship, propaganda
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