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Marketing strategy of company Elasta - Vestil spol. s r.o. on the czech and foreign markets
Benc, Tomáš ; Zamykalová, Miroslava (advisor) ; Otradovský, Jaroslav (referee)
This bachelor thesis deals with the marketing strategy of company Elasta -- Vestil spol. s r.o. on the Czech and foreign markets. Main goal of my thesis is an analysis of markets in the Czech Republic, Germany and Belgium and a comparison with competitors. Then my thesis deals with the marketing mix of company. Suggestions how to improve the position of company on the European markets react acquired information. The final section of my bachelor thesis is devoted effects of the world depression on the company.

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