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Sponsorship and Advertising as a Source of Football Club
Vašendová, Dominika ; Ostrý, Vlastimil (referee) ; Kysel, Jiří (advisor)
Objective of this bachelor’s thesis is fading of a professional sports club. Sponsorship is one of the most essential fundraising sources. The thesis aim to principles and sense of sponsorship, its models and targets. The next part describe sports club utilization as a mean of advertising. It charakterize advert forms and advertising campaign creation. The most importatnt section of the thesis is sponsorship and advertising analysing as a donator's communication device.
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Identification of risks of selected business entity by using selected methods of economic and strategic analysis
Maťašovský, Martin ; Ostrý, Vlastimil (referee) ; Hanušová, Helena (advisor)
The thesis deals with the analysis of the MSK Břeclav s.r.o. company, identification of particular risks of the company and subsequent optimization of its management and ensuring financial stability. The thesis is divided into several parts. The first identifies theoretical background, the second analyses the club using the organization structure analysis, SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model, MCKinsey 's 7S model and RIPRAN risk analysis method. Based on the identified data, the thesis then provides proposed solutions and their benefits resulting from the performed analyses.
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The Marketing Mix Proposal in the Company
Kaňa, Vojtěch ; Ostrý, Vlastimil (referee) ; Novák, Petr (advisor)
The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.
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Analysis of the Selected Firm
Maťašovský, Martin ; Ostrý, Vlastimil (referee) ; Hanušová, Helena (advisor)
This diploma thesis deals with the analysis of FC ZBROJOVKA BRNO, a. s. and its subsequent management optimization and ensuring its financial stability. The thesis is divided into s number of sections. The first section defines theoretical background and the next section provides analysis of the club using the SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model and budget analysis. On the basis of findings, I provide proposals for solutions and their benefits resulting from the performed analyses.
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Sponsorship and Advertising as a Source of Football Club
Vašendová, Dominika ; Ostrý, Vlastimil (referee) ; Kysel, Jiří (advisor)
Objective of this bachelor’s thesis is fading of a professional sports club. Sponsorship is one of the most essential fundraising sources. The thesis aim to principles and sense of sponsorship, its models and targets. The next part describe sports club utilization as a mean of advertising. It charakterize advert forms and advertising campaign creation. The most importatnt section of the thesis is sponsorship and advertising analysing as a donator's communication device.
|
|
|
Identification of risks of selected business entity by using selected methods of economic and strategic analysis
Maťašovský, Martin ; Ostrý, Vlastimil (referee) ; Hanušová, Helena (advisor)
The thesis deals with the analysis of the MSK Břeclav s.r.o. company, identification of particular risks of the company and subsequent optimization of its management and ensuring financial stability. The thesis is divided into several parts. The first identifies theoretical background, the second analyses the club using the organization structure analysis, SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model, MCKinsey 's 7S model and RIPRAN risk analysis method. Based on the identified data, the thesis then provides proposed solutions and their benefits resulting from the performed analyses.
|
|
|
The Marketing Mix Proposal in the Company
Kaňa, Vojtěch ; Ostrý, Vlastimil (referee) ; Novák, Petr (advisor)
The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.
|
|
|
Analysis of the Selected Firm
Maťašovský, Martin ; Ostrý, Vlastimil (referee) ; Hanušová, Helena (advisor)
This diploma thesis deals with the analysis of FC ZBROJOVKA BRNO, a. s. and its subsequent management optimization and ensuring its financial stability. The thesis is divided into s number of sections. The first section defines theoretical background and the next section provides analysis of the club using the SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model and budget analysis. On the basis of findings, I provide proposals for solutions and their benefits resulting from the performed analyses.
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