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The effectiveness of advertising and the marketing campaign of the company STAKOPLAST cz, spol. s r.o.
 Kašpar, Ondřej ; Procházková, Markéta (advisor) ; Orct, Rudolf (referee)
The aim of my thesis, "The effectiveness of advertising and the marketing campaign of the company STAKOPLAST cz, spol. s r.o. " is to find out where the company should effectively invest their financial resources because the company has ambitions to grow and expand its scope. The methodological part presents the basic terms of advertising, marketing and approaches which are further elaborated in the practical part. I would like to use the knowledge of the background of the company STAKOPLAST cz and focus on individual parts such as what level the marketing and the marketing management are at, which forms of communication and advertising are used to achieve the targets, how the potential customers are addressed, what else the company does to satisfy its business expectations. The outcome of this thesis should be a scheme of a practicable advertising campaign.
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