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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Concept for Marketing Strategy Change in a Company Operating in a HoReCa Sector
 Opravilová, Veronika ; MBA, Pawel Szewczyk, (referee) ; Konečná, Zdeňka (advisor)
The bachalor thesis deals with the proposal to change marketing strategy in the chosen company, which is Restaurant U Červeného volka. In theoretical part, there will be technical terms mostly of marketing field. In analytical part I focus on basic information about the restaurant, followed by analysis of the current state, where I use knowledge from theoretical part and then I focus on imperfectionts. In the last section I describe corrective measures, mostly in online marketing and menu, which leads to removing the imperfections and to attract new customers and maintaining existing customer.
Detailed record
Concept for Marketing Strategy Change in a Company Operating in a HoReCa Sector
 Opravilová, Veronika ; MBA, Pawel Szewczyk, (referee) ; Konečná, Zdeňka (advisor)
The bachalor thesis deals with the proposal to change marketing strategy in the chosen company, which is Restaurant U Červeného volka. In theoretical part, there will be technical terms mostly of marketing field. In analytical part I focus on basic information about the restaurant, followed by analysis of the current state, where I use knowledge from theoretical part and then I focus on imperfectionts. In the last section I describe corrective measures, mostly in online marketing and menu, which leads to removing the imperfections and to attract new customers and maintaining existing customer.
Detailed record

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