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Proposal of ecological communication strategy for well known consulting company
Ondrušová, Martina ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
Diploma thesis deals with the creation of environmental corporate image and with designing a communications strategy in order to address environmental program. In the world of globalization and increased competition, companies strive to differentiate their business in unconventional way. Differentiation is being done by open communication and also by socially responsible behavior. The goal of the thesis was to point out that each and every company can run its business ecologically, even the consulting company operating on B2B market. Building the environmental image, however, requests new values being integrated into common internal processes and creating new corporate identity visible to public. The content of the thesis is divided into theoretical and practical part. The theoretical part deals with the corporate identity, corporate image and brand. Other chapters are devoted to the theory of communication, corporate social responsibility and environmental aspects of business. The practical part includes description of the company and proposal of comprehensive environmental program. The final chapter of practical part describes the plan of external and internal communication strategy which is inevitable for building environmental corporate image.
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Comparative analysis of men and women`s management styles in top management
Ondrušová, Martina ; Malý, Milan (advisor) ; Vyskočil, Vlastimil (referee)
V dnešnom svete globalizácie a neustále sa zvyšujúcej konkurencii medzi podnikmi, je neodmysliteľnou súčasťou fungujúcej a prosperujúcej spoločnosti kvalitný líder a manažér. Cieľom bakalárskej práce bolo nielen analyzovať manažérske štýly riadenia českých vrcholových manažérov a manažeriek, ale najmä porovnať rozdielnosti v štýle riadenia mužov a žien. Komparatívna analýza je založená na princípoch modelu Vroom ? Yetton ? Jago a podklad k porovnaniu manažérskych štýlov tvorí získaná vzorka 691 manažérov a 184 manažeriek z Českej republiky.
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