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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of the family needs in tourism market in the High Tatras region
 Olešová, Petra ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The diploma thesis analyzes the needs and requirements of families with children as a segment of tourism in the High Tatras region.The thesis is divided into three chapters, the first chapter defines the basic theoretical concepts of tourism and focuses on the general characteristics of the family as the subject of the analysis. The second chapter explains the behavior of families in the tourism market and identifies its basic needs. The third chapter focuses on the region of High Tatras, first analyzes the services aimed at families segment, and then analyses the needs of the segment by own questionnaire survey. In conclusion, the paper evaluates all the knowledge and suggests possible measures to develop family tourism in the High Tatras region.
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The analysis of tourism in Martin
 Olešová, Petra ; Petrů, Zdenka (advisor) ; Zábranská, Hana (referee)
The bachelor thesis analyzes the potential of tourism in the city of Martin. The first chapter defines the basic theoretical concepts related to the following part of analysis, in the following second chapter the theoretical knowledge is applied to analyze and evaluate the conditions for tourism development in the city of Martin. This chapter also characterizes basic forms of tourism which are able to be realized in the city. Instruments of the analysis are the components of primary and secondary supply of tourism, attendance statistics and a detailed SWOT analysis, which aims to summarize all the observed facts. The last chapter focuses on presenting activities in the city supporting the development of tourism.
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