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National Repository of Grey Literature 3 records found  Search took 0.02 seconds. 
Chování spotřebitele na trhu s knihami
 Očenášková, Martina
The diploma thesis deals with the behaviour of adolescent consumers on the book market, more precisely on the book market with a literary fiction. The aim of the diploma thesis is primarily to examine the influencing factors, which affect these consumers and, based on them, to suggest recommendations for entities operating on this market. The literature research introduces the theoretical basis of consumer behaviour, the factors that affect them, the purchasing decision-making process or the marketing communication mix. It is also possible to find a closer look at the adolescent consumer in the digital age in this part. Furthermore, an overview of the Czech book market and the current situation on this market is given. The analysis of both secondary and primary data obtained by a question-naire survey is performed in our own work. On the basis of our findings, market-ing recommendations are suggested for entities, who operate on the book market.
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Identification of a gifted pupil in the Czech educational system
 Očenášková, Martina ; Kadrnožková, Monika (advisor) ; Marádová, Eva (referee)
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Rozhodčí řízení v managementu obchodní činnosti
 Očenášková, Martina
The bachelor thesis deals with the issue of arbitration, as one of the alternative dispute resolutions of business disputes in business activities. The first part explains the theoretical basics of the arbitration proceedings, its legal arrangement and the features to compare the arbitration procedure with the court proceedings. Theoretical knowledge is applied in real cases. This gives the reader an insight into the comparison of the alternatives and the crisis situations at all. These situations represent business disputes for each business entity. Recommendations for business management in business practice are developed based on an analysis and assessed of examples from practice.
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3 Očenášková, Markéta
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