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Evaluation of marketing communication
Novotná, Nicole ; Kříž, Josef (advisor) ; Hana, Hana (referee)
The focus of this thesis is the evaluation of marketing communication of a company engaged in the manufacture of doors and door frames. The aim is to characterize and evaluate existing marketing comunication showroom in Pisek, which is located in South Bohemia. This material consequently determines reccomendations to improve it. The teoretical part part focuses on defining the characteristic of marketing, communication and marketing communication goals based on the literature of theoretical knowledge. The second part of this thesis describes about the marketing communication across the company Cag Ltd. On the basis of unstructured interviews is illustrated using graphs and explains. It is proposed specific recommendations to improve the current situation.

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