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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Service Quality Management
 Novotná, Nela ; Kala, Štěpán (advisor) ; Pavel, Pavel (referee)
The bachelor thesis deals with the quality assessment of a provided service. It is focused closely on providing a service of public transport in a particular city. The thesis uses methodological approach in marketing research of quality of services. It is based on the study of secondary data from sources of the service submitter and also from the publicly available information. Based on the analysis of acquired information, the way of acquiring primary data from consumers is determined. A questionnaire and a guided interview had been chosen as the way of inquiring the representative of transporting company. The questions in both processes of primary information acquisition were built on the transporting company quality standards. The assessment of provided service was carried out from the acquired information and the corrective actions were recommended. The corrective actions will lead to an improvement of the quality of the provided service.
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See also: similar author names
17 NOVOTNÁ, Nikola
3 Novotná, Natálie
4 Novotná, Naďa
1 Novotná, Nicole
2 Novotná, Nicolette
5 Novotná, Nikol
17 Novotná, Nikola
2 Novotná, Nina
3 Novotná, Nora
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