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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of current customers perception of Pure Jatomi fitness
 Nguyenová, Daniela ; Postler, Milan (advisor) ; Štumper, Jakub (referee)
The main objective of my diploma thesis is to analyse customers perception of Pure Jatomi Fitness brand. Based on results of a questionnaire survey, I recommended improvements that the management of the company should take into consideration in order to reach better results. In the theoretical part, I defined the concepts of service marketing, mark and its elements. Then I also focused on terms such as segmentation, targeting and positioning. The next chapter is devoted to the qualitative and quantitative research methods. In the practical part, I mentioned characteristics of Pure Jatomi Fitness company as to it's history and philosophy. I analysed the competitive market of Prague fitness centers and I presented the SWOT analysis. In the research part, I defined target segment of this fitness center chain with emphasis on analysing the perception of the respondents. In the final chapter, I proposed appropriate improvements that would strenghten the accurate position of Pure Jatomi Fitness.
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Communication strategy of Pepsico cz
 Nguyenová, Daniela ; Postler, Milan (advisor) ; Slavíček, Rostislav (referee)
The bachelor thesis analyses the communication strategy of the Pepsico company in the Czech republic. The goal of this thesis is to analyse, evaluate and suggest possible recommendations for a specific campaign for the water Toma Natura. The theoretical part of the thesis explains the meaning of marketing, defines the difference of marketing communications and commercial communications, describes phases of creating a campaign. The practical part of the thesis focuses on the history of the company, analyses various communication activities of the selected campaign. At the end of the thesis are suggested possible changes based on the evaluation of the campaign.
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See also: similar author names
1 Nguyenová, Denisa
1 Nguyenová, Dieu Anh
1 Nguyenová, Dieu Linh
1 Nguyenová, Duyen Monika
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